Info
Hello! 👋 I’m Darrell Moore, a Senior UI/UX Designer based in Charlotte, North Carolina, currently working at Discovery Education. In my role, I focus on creating, maintaining, and driving the adoption of our design system, Nebula.
With 15 years of experience as a digital designer, I’ve had the opportunity to build brand experiences, user interfaces, and websites that inspire, educate, and engage. My career began in web design, where I developed an appreciation for how brands express themselves visually. Over time, I expanded my expertise into motion design, bringing visual elements to life and enhancing digital experiences.
Curiosity has always fueled my journey—exploring new techniques, refining strategies, and connecting each discipline along the way. This continuous learning process is what keeps my passion for design alive and evolving.
Skillset
Hardskills
UI/UX Design
discovering solutions for products that involve user interface design & user experience based on real data, helping provide easier navigation and use.
Design Systems
creating, maintaining, documenting and increasing adoption rates for design systems.
Accessibility
ensuring both functional and visual accessibility standards in relation to W3C standards.
Responsive Web Design
creating web solutions and visuals, that works on all devices with well thought out planning.
Digital Production Design
solving functionality, creating interface solutions and transcending products.
Interaction & Motion Design
bringing life into the creative process to demonstrate how things will work in a real world solution so others can see the bigger picture.
Prototyping & Wire-framing
creating low-fidelity representations of products, while maintaining simple repeatable elements and structures that are click through enabled.
Technical
HTML
CSS
Figma
Photoshop
Illustrator
After Effects
Premiere / DaVinci Resolve
W3C Accessibility Standards
Agile / Scrum
Atomic Design
Experience
Discovery Education
Sept 2020 - Present
Senior UI Designer, Design Systems
Core responsibilities of creating and maintaining a consistent visual language and user experience across multiple digital platform products. This includes contributing to the design system, Implementing UI components such as buttons, forms, cards, navigation menus and fluent navigational patterns. As well as creating and enforcing design guidelines and commonly used patterns. Collaborating closely with cross-functional teams such as product managers, product designers and developers to ensure that the design system is efficient, user centered, and accessible. Each iteration to the design system has been conducted based on user research and testing to validate design decisions and continuously improve the design system.
TIP
July 2014 - July 2020
Creative Lead
At TIP, a Charlotte-based web agency specializing in digital transformation, my role spanned consulting, UX/UI design, interaction design, brand identity development, and front-end development. I led the design and delivery of intuitive user experiences for web and mobile applications, focusing on usability, accessibility, and performance. My work involved partnering closely with cross-functional teams, including developers and stakeholders, to ensure seamless execution and alignment with business goals.
In addition to designing digital products, I played a key role in developing unique brand identities and web-based solutions for clients ranging from corporate leaders to local businesses. Notable projects include collaborations with Samaritan's Purse, Novant Health, Party Reflections, and more, where I contributed to UX strategy, visual design, and product development.
BookFresh
Nov 2012 - June 2013
Product Designer
BookFresh was an application designed to provide businesses with an API-based online scheduling solution, enabling consumers to easily set appointments online. During my time at BookFresh, I focused on user interface design, user experience strategy, and front-end development. I worked closely with cross-functional teams to create intuitive, user-friendly scheduling experiences that aligned with business requirements and customer needs. BookFresh was later acquired by Square, reflecting its value and innovation in the online scheduling space.
Red Ventures
Jan 2012 - Feb 2013
Senior Designer
I worked with many different large scale companies such as DirectTV and ADT Security creating strategic plans growing their market spaces based on creative solutions for the web and digital platforms alike.
AnyMeeting
May 2011 - Dec 2011
Product Designer
AnyMeeting was an online webinar platform providing solutions for video broadcasting, screen sharing, and virtual conferencing. I contributed to building the platform from the ground up, establishing its core user interface and user experience foundations. My role involved designing and testing user-centric solutions, conducting user research, and iterating based on feedback to enhance the overall experience. In addition to product design, I played a key role in developing AnyMeeting’s web presence, ensuring a cohesive and engaging brand experience. AnyMeeting was later acquired by Intermedia, further solidifying its success in the virtual conferencing space.
Freelance/Contract
2010 - Present
Designer
Over the years, I’ve helped grow many different online platforms, lift new businesses to have a presence when they couldn’t see a visual aspect to their business on their own. Tasks range from responsive web design, user interface and user experience testing and development, identity presence, visual design and adding motion to visuals.
Awards
(2x) Global Brands Award 2024
(1x) XR/VR/AI GESS Award Dubai 2023
(1x) BETT Award London 2023