Darrell Moore
Leading Design Systems / UI/UX Designer / Product Designer
Work Experience
Discovery Education
Charlotte, North Carolina (Remote)
Senior UI Designer | September 2020—Present
Design System Leadership: Architect and maintain comprehensive design system across multiple digital education platforms, ensuring consistent visual language and user experience
Cross-functional Collaboration: Partner with product managers, UX designers, and development teams to deliver user-centered, accessible design solution
Research-Driven Design: Conduct user research and usability testing to validate design decisions and continuously iterate on design system components
Accessibility Compliance: Ensure all design components meet WCAG accessibility standards
Design Guidelines: Establish and enforce design standards, patterns, and best practices across product teams
AI Integration Leadership: Champion adoption of AI tools across design teams, conducting training sessions and establishing best practices that increased team productivity by 25%
TIP
Charlotte, North Carolina
Senior Lead Designer | July 2014 – July 2020
Client Consulting: Led digital transformation initiatives for diverse clientele ranging from Fortune 500 companies to small businesses
Cross-functional Collaboration: Partner with product managers, UX designers, and development teams to deliver user-centered, accessible design solution
Research-Driven Design: Conduct user research and usability testing to validate design decisions and continuously iterate on design system components
Accessibility Compliance: Ensure all design components meet WCAG accessibility standards
Design Guidelines: Establish and enforce design standards, patterns, and best practices across product teams
AI Integration Leadership: Champion adoption of AI tools across design teams, conducting training sessions and establishing best practices that increased team productivity by 25%
BookFresh
Acquired by Square (Remote)
Product Designer | November 2012 – June 2013
Product Strategy: Collaborated with internal team to enhance user experience for online appointment scheduling platform
Visual Identity: Designed cohesive brand identity and visual language for consumer-facing application
Full-stack Design: Managed end-to-end design process from user research to front-end development implementation
User Experience Optimization: Improved booking conversion rates through iterative design improvements
AnyMeeting
Acquired by Intermedia (Remote)
Product Designer | May 2011 – December 2011
Platform Redesign: Led comprehensive UX/UI redesign of webinar platform while maintaining core functionality
User-Centered Design: Conducted user research and testing to identify pain points and optimization opportunities
Interface Design: Created intuitive interface solutions for web conferencing tools used by educational institutions and businesses
Product Enhancement: Integrated new features and experiences that improved user engagement and platform adoption
Technical Skills
Design Tools: Figma, Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom
Development: HTML, CSS, Responsive Design, WordPress
Platforms: Mac OS, Windows, Linux
Methodologies: Agile, Scrum, Atomic Design, Usability Testing, User Research, A/B Testing
Specializations: Design Systems, Accessibility (WCAG), Design/Semantic Tokens, Rapid Prototyping with AI
AI Tools: Prompting, Cursor, Lovable, v0, Magic Patterns, Bolt, Claude, GPT and Copilot
Key Achievements
Awards
2x Global Brands Award 2024
XR/VR/AI GESS Award Dubai 2023
BETT Award London 2023