Darrell Moore

Leading Design Systems / UI/UX Designer / Product Designer

hello@darrell.me | +1 980.255.2005 | darrell.me | Concord, NC 28025

hello@darrell.me | +1 980.255.2005 | darrell.me | Concord, NC 28025

Senior design leader with 15+ years crafting intuitive digital experiences and scalable design systems. I combine deep design expertise with modern methodologies to accelerate innovation, reducing time-to-market while maintaining quality. I'm passionate about leveraging emerging tools to empower teams.

Senior design leader with 15+ years crafting intuitive digital experiences and scalable design systems. I combine deep design expertise with modern methodologies to accelerate innovation, reducing time-to-market while maintaining quality. I'm passionate about leveraging emerging tools to empower teams.

Work Experience

Discovery Education

Charlotte, North Carolina (Remote)

Senior UI Designer | September 2020—Present

  • Architect and maintain comprehensive design system serving 50M+ students and teachers across multiple digital education platforms

  • Execution on end-to-end design of new digital learning products—collaborating with stakeholders from ideation through launch and beyond

  • Execution on end-to-end design of new digital learning products—collaborating with stakeholders from ideation through launch and beyond

  • Lead cross-functional collaboration with product managers, designers, and developers to deliver end-to-end product design that's accessible with user-centered solutions

  • Conduct user research and usability testing to validate design decisions and iterate on design system components

  • Ensure 100% WCAG 2.1 AA accessibility compliance across all design components and interfaces

  • Establish and govern design standards, patterns, and best practices adopted by 5+ product teams

  • Champion adoption of modern design tools and AI augmented workflows

  • Mentoring adoption of Design Systems across company by onboarding external teams, establishing weekly office hours and training programs, and creating comprehensive documentation that reduced development time while ensuring consistent user experiences across all products

TIP

Charlotte, North Carolina

Senior Lead Designer | July 2014—July 2020

  • Provided consulting services for digital initiatives across web and mobile platforms

  • Designed user experiences and user interfaces for web applications and mobile applications

  • Developed interaction design solutions focused on usability, accessibility, and performance optimization

  • Created brand identity and visual design for corporate and local businesses

  • Performed front-end development using HTML, CSS, JS, and responsive design principles

  • Collaborated with cross-functional teams including developers, project managers, and stakeholders

  • Led UX strategy development and product design for client projects

  • Delivered web-based solutions for enterprise and small businesses

  • Managed design projects from concept through implementation and delivery

  • Conducted user research and usability testing to inform design decisions

  • Created wireframes, prototypes, and design systems for scalable digital products

Red Ventures

Fort Mill, South Carolina

Senior Designer | Jan 2012—Feb 2013

  • Conducted user research and analysis to understand customer behaviors across Red Ventures' portfolio of brands

  • Collaborated with product managers and stakeholders to define product requirements and design solutions

  • Analyzed user data and conversion metrics to inform design decisions and optimize user journeys

  • Designed and developed end-to-end digital experiences from concept to implementation

BookFresh

(Remote)

Product Designer | November 2012—June 2013

  • Designed and developed user interfaces for API-based online scheduling platform serving business clients

  • Led user experience strategy and front-end development for consumer appointment booking system

  • Collaborated with cross-functional teams including product managers, engineers, and stakeholders

  • Contributed to product innovation that resulted in successful acquisition by Square Inc.

AnyMeeting

(Remote)

Product Designer | May 2011—December 2011

  • Led comprehensive UX/UI redesign of webinar platform while maintaining core functionality

  • Conducted user research and testing to identify pain points and optimization opportunities

  • Created intuitive interface solutions for web conferencing tools improving platform adoption

  • Integrated new features and experiences that improved user engagement and platform adoption

  • Contributed to product innovation resulting in successful acquisition by Multimedia

Technical Skills

Core Design Expertise

  • Tools: Figma, Framer, Webflow, Adobe Creative Suite

  • Development: HTML, CSS, JavaScript, Github

  • Methodologies: Design Systems, Atomic Design, WCAG Standards

Modern Workflows & Innovation

  • Rapid Prototyping: Lovable, v0, Cursor, Subframe, Figma Make, Bolt

  • AI Integration: Prompt Engineering, Claude, GPT

  • Specializations: Product Design, Design to Code Translation, AI Augmented Workflows, No Code Design

Misc

  • Platforms: Mac OS, Windows

Key Achievements

  • Awards

    • 2x Global Brands Award 2024

    • XR/VR/AI GESS Award Dubai 2023

    • BETT Award London 2023