ESR Motors
ESR Motor Company, a leading distributor of industrial electric motors, drives, controls, and gearboxes, needed a complete digital transformation to better serve their B2B customers and streamline their online sales process.
The Challenge
The original ESR Motor Company website suffered from several critical issues.
Outdated Visual Design: The existing site had a dated appearance that didn't reflect the company's position as an industry leader
Limited E-commerce Functionality: The checkout process was basic and lacked modern features expected by B2B customers
Ineffective Product Presentation: Products were displayed without proper categorization or comparison tools
Mobile Responsiveness Issues: The site wasn't optimized for mobile and tablet users
Business Objectives
The primary objectives focus on boosting online sales performance while simultaneously improving the customer journey and reducing support burden.
Increase online sales conversion rates
Improve customer experience and reduce support inquiries
Enhance brand perception and credibility
Streamline the B2B purchasing process
Create a scalable platform for future growth
The original ESR Motor Company website suffered from several critical issues.
Outdated Visual Design: The existing site had a dated appearance that didn't reflect the company's position as an industry leader
Limited E-commerce Functionality: The checkout process was basic and lacked modern features expected by B2B customers
Ineffective Product Presentation: Products were displayed without proper categorization or comparison tools
Mobile Responsiveness Issues: The site wasn't optimized for mobile and tablet users
Focusing on streamlining complex B2B industrial purchasing through intuitive user flows and specialized functionality.
Strategizing on ways to improve their ecommerce area, I had developed a cleaner more intuitive cart interface that displays essential technical specifications, a robust comparison tool for evaluating multiple products side-by-side, and advanced filtering capabilities that help users navigate extensive industrial catalogs efficiently.
Brand Specific Ecommerce Listings
Catalog
Catalog Mobile
Customer Portal
